2nd edition by Steve Krug. A great primer on user experience. Written in English, not geek, the wonderful book helps you understand the ideas behind information architecture and user experience design.
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There is no shortcut. This is how we learn it. Bit by bit.
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I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.