Happy to be in the line-up for Brand Week, Turkey’s main advertising event for the year. I’ll be speaking on a process I use for creating long-lasting storytelling platforms. No, you can’t codify creativity, yet time after time, I see my students using this fairly simple technique to uncover the truth behind a brand, the conflicts and tensions inherent in a brand, and combine them to create a storytelling platform – an idea that creates ideas. See you in Istanbul this Thursday at 2pm.

Oh, am I the first guy ever from America to make a joke about how I’m going to Turkey for Thanksgiving? I am, right? The first?