Speaking at Brand Week in Istanbul Thursday.


Happy to be in the line-up for Brand Week, Turkey’s main advertising event for the year. I’ll be speaking on a process I use for creating long-lasting storytelling platforms. No, you can’t codify creativity, yet time after time, I see my students using this fairly simple technique to uncover the truth behind a brand, the conflicts and tensions inherent in a brand, and combine them to create a storytelling platform – an idea that creates ideas. See you in Istanbul this Thursday at 2pm.

Oh, am I the first guy ever from America to make a joke about how I’m going to Turkey for Thanksgiving? I am, right? The first?


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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.