My expertise can be bought.
One of the best pieces of creative advice I was ever given.
Anne Lamott is the author of one of my favorite books on writing – Bird By Bird . The title itself is one of the first lessons Anne gives us, in which she recalls having to write a long report about birds for school. She was daunted by the size of the project and…
Airing Olympic-themed Commercials Versus Putting your Marketing Budget in the Toilet – A Comparison
Over the course of my 33 years in advertising, I must’ve been handed a hundred “program ads” to write – you know, the kind of ad a company runs in an event program to express support for, say, the dizzying Everest of achievement of the local curling squad. As a junior…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
