If you only read six advertising books, make them: Pick Me, Darling You Can't Do Both, Writing You Way Ahead in Advertising, The Belief Economy, Chew With Your Mind Open, and Hey Whipple Squeeze This

No presentations with titles like “Effective management thru visualization!”

 

 

 

 

No slides with lines like “follow your heart to creativity!”

 

 

 

No advice like “let your creativity sparkle brightly!” ever.

 

 

 

 

No fluffy non-speeches like “be more creative in three easy steps!”

 

 

 

 

 

No slides that say “creativity is courage.” Ever.

 

 

 

 

No cliches about “don’t be afraid to try!”

 

 

 

 

 

My Books

Both “Hey Whipple” andHey Whipple, Squeeze This and Thirty Rooms
“Thirty Rooms to Hide In” are available on Amazon.

Consulting

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Reach out to find out more.

Book Me

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(Ask about my “No Suck Guarantee”)

Guest blog appearance, by Chanpory Rith of Lifeclever.com

Thank you to author Chanpory Rith of Lifeclever.com for this marvelous little lesson. • • • • • • • • • • • • • • • • • • • • What 50 pounds of clay can teach you about design. A 3rd-year graphic design teacher, Alison Woods, once told a parable from “Art and Fear”…

Content Is King.

(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This .) * * * * * * * * * * * * * * * * * * * * * * * “Dudes! Come in here! Look at my computer screen!” That’s me in the year 1990 and the amazing “Flying Toasters” (Figure 5.6a) are making their…

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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