If you only read six advertising books, make them: Pick Me, Darling You Can't Do Both, Writing You Way Ahead in Advertising, The Belief Economy, Chew With Your Mind Open, and Hey Whipple Squeeze This

No presentations with titles like “Effective management thru visualization!”

 

 

 

 

No slides with lines like “follow your heart to creativity!”

 

 

 

No advice like “let your creativity sparkle brightly!” ever.

 

 

 

 

No fluffy non-speeches like “be more creative in three easy steps!”

 

 

 

 

 

No slides that say “creativity is courage.” Ever.

 

 

 

 

No cliches about “don’t be afraid to try!”

 

 

 

 

 

My Books

Both “Hey Whipple” andHey Whipple, Squeeze This and Thirty Rooms
“Thirty Rooms to Hide In” are available on Amazon.

Consulting

phoneshadowMy expertise can be bought.
Reach out to find out more.

Book Me

podiumBook me for speeches and workshops.
(Ask about my “No Suck Guarantee”)

My All-Time Fave Super Bowl Commercials

I’ve just spent a good bit of time on a site that has pretty much every Super Bowl spot that’s ever aired. I concentrated on just the last ten years of spots; looked at ’em all, one after another kinda like they do in award shows. After awhile all this watching…

Creative Makes Fun of Boss, Gets Better Parking Space.

This is Colin Gray. He’s a very good copywriter and we’re glad to have him at GSD&M. But he is also the dickweed who made fun of me on Halloween by dressing up as me. Perhaps you remember this story from my Halloween posting. Aaaanyway, not only did he…

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
View List

Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

bookmenow_230