If you only read six advertising books, make them: Pick Me, Darling You Can't Do Both, Writing You Way Ahead in Advertising, The Belief Economy, Chew With Your Mind Open, and Hey Whipple Squeeze This

No presentations with titles like “Effective management thru visualization!”

 

 

 

 

No slides with lines like “follow your heart to creativity!”

 

 

 

No advice like “let your creativity sparkle brightly!” ever.

 

 

 

 

No fluffy non-speeches like “be more creative in three easy steps!”

 

 

 

 

 

No slides that say “creativity is courage.” Ever.

 

 

 

 

No cliches about “don’t be afraid to try!”

 

 

 

 

 

My Books

Both “Hey Whipple” andHey Whipple, Squeeze This and Thirty Rooms
“Thirty Rooms to Hide In” are available on Amazon.

Consulting

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Reach out to find out more.

Book Me

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(Ask about my “No Suck Guarantee”)

Great CDs Are Almost Always Great People, Too.

Recently I posted an article about brutal creative directors. My advice was to get your book out there as fast as you can. Now, if I may, a few words on what I think makes a good creative director. I once read that a coach’s main job is to love his players. I think…

An Old Video I Made About Being A Creative Dickweed.

Why do people in this business get such big heads? I can’t for the life of me figure it out. When you think about it, in the old days we woulda just been the knuckleheads who carved the big tooth signs for the town dentist. CUT TO AWARDS SHOW AT THE 1864 CANNES:…

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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