If you only read six advertising books, make them: Pick Me, Darling You Can't Do Both, Writing You Way Ahead in Advertising, The Belief Economy, Chew With Your Mind Open, and Hey Whipple Squeeze This

No presentations with titles like “Effective management thru visualization!”

 

 

 

 

No slides with lines like “follow your heart to creativity!”

 

 

 

No advice like “let your creativity sparkle brightly!” ever.

 

 

 

 

No fluffy non-speeches like “be more creative in three easy steps!”

 

 

 

 

 

No slides that say “creativity is courage.” Ever.

 

 

 

 

No cliches about “don’t be afraid to try!”

 

 

 

 

 

My Books

Both “Hey Whipple” andHey Whipple, Squeeze This and Thirty Rooms
“Thirty Rooms to Hide In” are available on Amazon.

Consulting

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Reach out to find out more.

Book Me

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(Ask about my “No Suck Guarantee”)

Things That Suck, #954: Pop-Up Ads On Top Of My Movie.

Okay, so I’m watchin’ Alien, right? Classic movie. And I’m at that part where John Hurt keels over sick, right? And they lay him on the table. And then…and then…just when I’m ready for the alien to pop up out of his chest, some stinkin’ ad pops up instead, down on the…

Super Bowl TV Spots (Versus All The Rest Of The Year).

Well, it’s that time of year again: agencies and clients are buying time on the Super Bowl XLV. Two thoughts on this. First off, um, Super-Bowl Owner Guys? Can we lose the Roman numerals? This has to be at least the XLV-th time I’ve told you guys how…

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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