Putting Too Much In One TV Spot.
Boring TV commercials loaded down with too much detail remind me of that poor donkey you always see in old Westerns. You know the one — the sad beast way at the back of the wagon train. With 200 pounds on its back: gold ore, sleeping bags, guns, clanking pans and…
Those Were The Days, My Friend.
When I joined Fallon McElligott, I would tell my friends how intimidated I was by all the smart people already on staff there. I used to say, “Okay, the office arrangement on my side of the building goes like this: Genius… genius… genius… Luke’s office……



My expertise can be bought.


