My expertise can be bought.
Hiring (and Shaping) the Ideal Creative Candidate.
Okay, so a job position in the creative department opens up. On one hand, I wanna hire only the most techno-geeked-out, mobile-ready, code-slinging web brat I can find. On the other hand, I want to hire a writer or an art director who knows how to take a blank sheet…
The Day My Picture Ended Up In The Onion.
About 4 years ago, I managed to talk my way into the offices of The Onion. Met with a nice woman, editor Carol Kolb. Told her the house ads for the newspaper should be as funny as the editorial. Showed her some stuff we’d done and she agreed, yeah, this is Onion…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
