If you only read six advertising books, make them: Pick Me, Darling You Can't Do Both, Writing You Way Ahead in Advertising, The Belief Economy, Chew With Your Mind Open, and Hey Whipple Squeeze This

No presentations with titles like “Effective management thru visualization!”

 

 

 

 

No slides with lines like “follow your heart to creativity!”

 

 

 

No advice like “let your creativity sparkle brightly!” ever.

 

 

 

 

No fluffy non-speeches like “be more creative in three easy steps!”

 

 

 

 

 

No slides that say “creativity is courage.” Ever.

 

 

 

 

No cliches about “don’t be afraid to try!”

 

 

 

 

 

My Books

Both “Hey Whipple” andHey Whipple, Squeeze This and Thirty Rooms
“Thirty Rooms to Hide In” are available on Amazon.

Consulting

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Reach out to find out more.

Book Me

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(Ask about my “No Suck Guarantee”)

Speaking at Brand Week in Istanbul Thursday.

Happy to be in the line-up for Brand Week, Turkey’s main advertising event for the year. I’ll be speaking on a process I use for creating long-lasting storytelling platforms. No, you can’t codify creativity, yet time after time, I see my students using this fairly…

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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