Why Creativity is Exactly (and I Mean EXACTLY) Like Washing a Pig.
In my book Hey Whipple, Squeeze This, I propose that creativity is exactly like washing a pig. Because it’s messy. It has no rules. No clear beginning, middle, or end. It’s kind of a pain in the ass, and when you’re done you’re not sure if the pig is really clean or...New Podcast with Britain’s “Dorm Room Tycoon.”
A short 20-minute podcast with William Channer. In which we touch on this whole idea of leveraging cultural tensions for more and better ideas.Why Creatives Shouldn’t Get Married To An Idea. (As explained in an original one-act play.)
“3 A.M. CALL TO THE PLUMBER.” (Curtain rises) WE OPEN ON A CLOCK ON THE WALL. IT’S 3 IN THE MORNING. WE PULL BACK TO REVEAL SLEEPY PLUMBER ENTERING A BATHROOM AS THE CLIENT HOLDS OPEN THE DOOR. CLIENT: It’s in here. The sink is just totally clogged. PLUMBER: No...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
