Here’s the most important thing I try to teach my ad students.
I’ve been the chair of the ad department here at SCAD for just over three years now, and I’m all totes cray about teaching. (Totes cray – see how hip you get hangin’ with the college crowd?) Over these last few years I’ve had the privilege of leading a million...Tom Lichtenheld’s drawing of the Focus Group inside my Brain.
Tom Lichtenheld used to be one of the world’s best art directors and now he is one of the world’s best children’s books authors. (Don’t take my word for it. Look him up. His latest has been on the NYTimes bestseller list for, like, 80 years...How Not To Suck as a Creative Director.
I think it’s a shame that so many people, when they become creative directors, forget what it was like being a creative. Most of them seem to forget what it was they themselves most needed, back when they were a workin’ creative. They forget what it was like. They...Instead of a thoughtful essay, this week my dumb cartoon titled “Bacteria takes selfie in microscope.”
Richmond 1985: Life at a Small Agency and a Really Small Agency.
In 1983 – for you English Lit majors, 30 years ago – I joined the creative department of a small agency in Richmond as hire #10 or so. I went on to work at medium-sized and large agencies, but my time at the Martin Agency I remember with particular fondness. For...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
