I believe there’s something more powerful than creativity. (I’m serious.)
More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign. Heresy, I know, but I’m thinkin’ there is another way – possibly a better one – for a brand to stand out. See, the thing is we’re a nation of...Very smart guest-posting by a former student: Racism, Xenophobia, and the Super Bowl Coke spot.
I had, for a number of reasons, left out Coca-Cola’s “Beautiful” Super Bowl spot by W+K out of my ad picks of the year. The first reason being that it didn’t quite move me like my other options did. It was a spot that is worthy of the Wieden + Kennedy name: a larger...The two states of consumer awareness: Shopping for Vegetables and Being a Vegetable.
Open on Scene I: (In front of Hilton at SXSW Austin) I’m on the sidewalk, minding my own business, inside my bubble. My taxi pulls up and just as I’m about to hop in, I’m attacked. Some Jesus-y type of person is in my face telling me how his god is better than my god...Old Man Sullivan Yells at Ad Kids from His Porch, “You Kids Just Git Now!”
Okay, I have the next viral branding stunt all figured. Just nailed it. We go to a college and randomly pick ten freshmen for an “interview” in some office on campus. Obviously, the room will be wired for video and sound and we’ll record everything that is said. The...Actual client comments turned into posters. Plus my worst-client story.
In your career you will hear many very stupid things. Your job, should you choose to accept it, is to keep a straight face and not laugh out loud. And this site just posted a nice series of some of the silliest client comments turned into posters. It’s very...
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My webinar on achieving creative break-throughs airs this Thursday at 1pm EST. Pictured here, Zoom recording of pre… https://t.co/zl24QauGW6
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On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/kk3tDhpSYt
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On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/oupHlLdwsV
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
