8 advertising predictions for 2016, only one of which will likely happen.
Content-Schmontent. Yes, the smart brands will continue to produce content that is helpful, beautiful, engaging, and useful. But content can be clutter just like ads and just posting cool content on the site-of-the-month probably isn’t going to be enough to...New edition of Whipple to be available in wood-pulp based medium.
I got my first job in the business in 1979. Some kid out there just went, “Nineteen Seventy Nine?? Dude, did they even have ads back then?” Why, yes we did, thank you very much. In fact, my first agency job was at Bonetool, Thog & Tarpit and I worked on...A very cool quotation from Faris Yakob’s cool book “Paid Attention: Innovative Advertising for Digital World.”
“Working in advertising can make you cynical, but if you can aspire to look yourself in the mirror and see the kind of person your 8- or 14-year-old self would not hate – if you can treat people and customers and clients and vendors and the world with respect;...SCAD student helps me secure photo for chapter titled “Surviving the Digital Tsunami.”
In January, the fifth edition of Hey Whipple is gonna come out. I asked Edward Boches (digital smarty-pants from Mullen and now Boston U) to contribute and add his deeper digital smarts to the book. And he did. And with a whole lot of other revisions and new stuff,...A List of Fave Sites for Creative Inspiration.
The other day I asked the tweetverse and my FB Friends, “Please send me links to your favorite sites, the ones you go to for inspiration.” Thanks to all of you who wrote. And below I include the ones most people mentioned. My faves are marked with...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
