Social Media | Hey Whipple

Social in 4 Steps. (Sometimes 3, Maybe 2.)

by Luke Sullivan | Mar 26, 2018 | Advertising, Creativity, Digital, Social Media, Speaking Topics

(Revised from an earlier post.) “Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it, you’ve pulled yourself...

Friday’s webinar on a new way to think about social. (And about advertising in general.)

by Luke Sullivan | Dec 5, 2016 | Advertising, Digital, Education, Luke Sullivan Speaker, Social Media, Speaking Topics

“Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it, you’ve pulled yourself out of the old world of...

A List of Fave Sites for Creative Inspiration.

by Luke Sullivan | May 26, 2015 | Advertising, Creativity, Digital, Education, Social Media

The other day I asked the tweetverse and my FB Friends, “Please send me links to your favorite sites, the ones you go to for inspiration.” Thanks to all of you who wrote. And below I include the ones most people mentioned. My faves are marked with...

My fave winners in the latest CA Interactive Annual.

by Luke Sullivan | Jun 17, 2014 | Advertising, Creativity, Digital, Social Media

Full disclosure: I pretty much copied and pasted all this content from various sites around the web, some from adweek, some from Cannes. Please do not sue me as I’m basically a very nice person. SURRENDER YOUR SAY Overview: Tourette Syndrome is widely misunderstood....

Some really good sources to follow for cool ad/web content.

by Luke Sullivan | Mar 4, 2013 | Advertising, Digital, Social Media

Yours truly is happy to be included on a list from Forbes — “The Top 100 Global Agencies That Know Social Media and Google.” Full disclosure, however. Am no longer a global agency. Sad to report the closing of heywhipple.com’s Auckland,...

My Brush with Fame (and an Experiment in Social/Sports Marketing)

by Luke Sullivan | Nov 29, 2012 | Advertising, Social Media

I am not a huge NBA fan, but when Kobe Bryant’s agent calls and says “Mr. Bryant would like to speak with you,” you take the call. He’d read my advertising book Hey Whipple, Squeeze This and just wanted some advice about some marketing stuff. Turns out he’s as nice...

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