by Luke Sullivan | Apr 6, 2010 | Advertising
(This is an article I wrote for Communication Arts in, I think, 2002.) When I first got into this business back in 1978, I had heroes. In fact, I had a list of heroes. Their names were all written in the indexes of the 1977 and ’78 One Show annuals. I saw these...
by Luke Sullivan | Apr 6, 2010 | Advertising
(This is an article I wrote for ADWEEK back in 2002. Still feels true.) The similarity between the addiction to cocaine and the dependence on month-to-month retail promotions, is chilling. Similarity #1: Both addictions give short bursts of euphoria and a sense of...
by Luke Sullivan | Apr 6, 2010 | Advertising, Social Media
Thanks for coming to see Damon Webster and me at SxSW Interactive in March of 2010. As promised, we’ve posted this list of some really cool inspiration websites to get your digital brain thinking. (The descriptions below each link were all lifted off the...