A Good Day to Count my Blessings.
There are certain brands that it is just a thrill to work on. And often, they’re brand names you don’t have to explain to your mom. “Hey, Mom. Yeah, we just won the ComGlom-Aero7 account. … What? … Oh, they make these engine parts that go inside of, well, not the...A Brand Is A Promise Paid Off In The Store.
Full disclosure up front. What follows is four paragraphs about some Southwest Airlines work. I don’t work on that account and this isn’t my personal work, but we did it here at GSD&M and I think it’s pretty cool. I love that description. A brand...How I Use Twitter.
If we were to meet at a party, the first thing you would notice is that I am not there, because I never go to parties. I am an introvert and I never “do things.” I also take great pains to avoid ever having to “chat.” I find small talk makes me uncomfortable. In fact,...FOR IMMEDIATE RELEASE: The 2010 “Pardon-Airport-Construction-Signs” Creativity Gala Held in Austin.
COPY: You’ve seen them. Those signs in airports around the world, hand-painted and with just a hint ‘o’ creative. “Pardon our mess while we FLY thru making a better airport for you.” Well, it was that time of year again here in Austin, Texas, last night when airport...Report From SXSW Interactive: “I See Dead Ad Jobs.”
I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them....
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
