My expertise can be bought.
A very cool quotation from Faris Yakob’s cool book “Paid Attention: Innovative Advertising for Digital World.”
“Working in advertising can make you cynical, but if you can aspire to look yourself in the mirror and see the kind of person your 8- or 14-year-old self would not hate – if you can treat people and customers and clients and vendors and the world with respect; not…
SCAD student helps me secure photo for chapter titled “Surviving the Digital Tsunami.”
In January, the fifth edition of Hey Whipple is gonna come out. I asked Edward Boches (digital smarty-pants from Mullen and now Boston U) to contribute and add his deeper digital smarts to the book. And he did. And with a whole lot of other revisions and new stuff,…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
