My expertise can be bought.
Guest post from Ryan Carroll on why you need to be more than just a CW or an AD.
Okay, class. Today’s substitute teacher is Mr. Carroll. You remember Mr. Carroll. He was here two weeks ago. I expect you to give him the same respect you give me. People? Settle down, people. • • • • • • • • • • • • • • • • • • • • • • • • • • T-shaped skillset. I…
Guest post from David Baldwin: On creating great work.
Recently I had the pleasure of talking with my old friend David Baldwin and was reminded again of why he’s held in such wide esteem by the ad industry. First off, for you students who don’t know his name, you should. I pasted his bio at the bottom, but by…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
