My expertise can be bought.
Cool New Book Explores, Explains What I call “Problem Finding.”
I just finished reading a really good book, a new title from Warren Berger, who’s been writing about the ad industry for a long time. Smart guy. Book’s titled A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. What Berger calls “inquiry” or…
Richmond 1985: Life at a Small Agency and a Really Small Agency.
In 1983 – for you English Lit majors, 30 years ago – I joined the creative department of a small agency in Richmond as hire #10 or so. I went on to work at medium-sized and large agencies, but my time at the Martin Agency I remember with particular fondness. For…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
