My expertise can be bought.
Shooting one idea through the lens of another.
(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This .) In a screenwriting book I read years ago I stumbled on this basic Hollywood trick that seems to apply to what we do here in advertising. To create a story, the author said, “Create one world…
Fourth Edition of “Hey Whipple” Now Available.
Thanks to all the folks who helped me research it (in particular, Sam Bennett of GSD&M). It features new and updated work throughout. And in particular has large new sections on digital, social and interactive. Special thanks to art director Keli Linehan who did…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
