by Luke Sullivan | May 18, 2016
By Jonah Berger. Why do people talk more about certain products and ideas than others? What it is that makes online content go viral. Berger discusses how social influence shapes everything from what we wear to the names we give our...
by Luke Sullivan | May 18, 2016
By Eric Ries. I like his definition of start-up: “an organization dedicated to creating something new under conditions of extreme uncertainty.” Ries explores a number of counter-intuitive practices that shorten product development...
by Luke Sullivan | May 18, 2016
By Christopher Locke and company, who wrote the book on social media long before social media even existed. Fairly dated now, but he was one of the first people who got...
by Luke Sullivan | May 18, 2016
This is a must-read. Yakub has put together an incredibly helpful book on how to get your brain around this new digital world. We quoted from it liberally and reprinted his new format for briefs; Figure...
by Luke Sullivan | May 18, 2016
Let’s start with books focusing more on digital. The first one I recommend is Teressa Iezzi’s The Idea Writers: Copywriting in a New Media and Marketing Era. It’s not about writing for print anymore,...