Have Heroes.
(This is an article I wrote for Communication Arts in, I think, 2002.) When I first got into this business back in 1978, I had heroes. In fact, I had a list of heroes. Their names were all written in the indexes of the 1977 and ’78 One Show annuals. I saw these...Getting Off Promotional Drugs
(This is an article I wrote for ADWEEK back in 2002. Still feels true.) The similarity between the addiction to cocaine and the dependence on month-to-month retail promotions, is chilling. Similarity #1: Both addictions give short bursts of euphoria and a sense of...
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
