by Luke Sullivan | May 29, 2017 | Advertising, creative briefs, Education, Luke Sullivan Speaker
(REVISED ESSAY) On Thursday, June 8 at 1:30pm, I’m presenting a webinar about this technique. I promise not to suck. (Register here.) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Creativity happens best, in my opinion,...
by Luke Sullivan | Oct 10, 2016 | Advertising, Creativity, Luke Sullivan Speaker
The best creative director I ever worked for was the late Mike Hughes of the Martin Agency. One day we were talkin’ about the business and Mike said, “Just because you’re a great creative person doesn’t mean you’ll make a great creative director.” He was very clear...
by Luke Sullivan | Nov 16, 2015 | Creativity, Luke Sullivan Speaker
Happy to be in the line-up for Brand Week, Turkey’s main advertising event for the year. I’ll be speaking on a process I use for creating long-lasting storytelling platforms. No, you can’t codify creativity, yet time after time, I see my students...
by Luke Sullivan | Jul 16, 2015 | Advertising, Creativity, Education, Luke Sullivan Speaker
Just got back from a fun speaking trip to Jacksonville and their AAF club. As always, I tell the audience I’ll send a signed copy of Hey Whipple, Squeeze This to the person who writes the funniest tweet during the talk. And by funny, I told ‘em, hey, if you think I...
by Luke Sullivan | Jun 22, 2015 | Advertising, Creativity, Luke Sullivan Speaker
This is the runner-up. The 2nd best tweet, the silver award-winner, from the audience of nearly 500 at my presentation to today’s Inbound Marketing 2015. “He looks and sounds just like Larry David.” The panel of judges – me, Luke, plus one other guy,...