Super Bowl TV Spots (Versus All The Rest Of The Year).
Well, it’s that time of year again: agencies and clients are buying time on the Super Bowl XLV. Two thoughts on this. First off, um, Super-Bowl Owner Guys? Can we lose the Roman numerals? This has to be at least the XLV-th time I’ve told you guys how...Never Shop At A Book Store When You’re Stupid.
You’ve probably heard that saying: “Never go grocery shopping when you’re hungry.” Well, it makes sense. You end up buyin’ all kinds of junk food that looks yummy, or buyin’ way more than you planned on. Which reminds me of that time I went to a liquor store sober....Get Great At Writing Radio And You’ll Probably Always Have A Job.
As long as there are carpenters, lifeguards, and cars, there’s gonna be radio. Even if the day comes when the internet gets wired directly into our brains, anybody who can write a great radio spot will probably have a job somewhere in this business. I love...Do Not Tolerate Brutal Creative Directors.
“Life Is Too Short To Accept Brutal Creative Directors.” In which we have a short but vigorous discussion about creative directors who act out on their childhood issues by brutalizing and traumatizing other creative people. I myself have been fortunate to...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
