A Delightful End to My Week. A Clever Assignment from a SCAD Design Prof Results in Sweet Gift from SCAD Ad Student.
A couple of weeks ago, a freshman ad student here at SCAD — Haley Kochersberger — contacted me and said she’d like to interview me for a “writing assignment.” I thought it was just one of those assignments students sometimes have, you...Intern Intel: Email from a happy SCAD student.
Alison Turner is one of our wonderful students here at SCAD in Savannah. Though she came here to study art direction or copywriting, she’s discovering a love of all things social-and-interactive along the way. Now even account planning is a possibility with...Beautiful Cities (While Nice) Are Not A Requirement For Creativity
Advertising is an itinerant business. I tell students when you step out of school and into the river of commerce, let the current take you where it may. Yes, you can have your target cities, your preferred agencies, but the creative process and the creative life are...
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My webinar on achieving creative break-throughs airs this Thursday at 1pm EST. Pictured here, Zoom recording of pre… https://t.co/zl24QauGW6
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On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/oupHlLdwsV
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
