Figure 14.5 The John Lewis holiday spot, “Man On The Moon.”
The annual Christmas commercials from British department store John Lewis are so stinking good, many Brits say they don’t feel the holiday season truly begins until they see the spots on the air. Most of them are viewable on YouTube and my favorite is a blockbuster...Ad Students’ Assignment: Write Headlines for The Onion
As a writing assignment, I ask students to pen headlines for The Onion. I made a first cut and then two advertising friends helped with final judging. Hope you like. GOLD Grammar teacher corrects suicide note Pedophile Worried He Might Be Priest Study: Rubbing crying...Maybe Advertising Should Stop Grabbing Women By The P**sy.
Harvey Nichols is a veddy upscale British department store that holds a door-buster of a sale every year. The discrepancy between this luxury brand and its annual Wal-Mart-stampede of a sale has been the inspiration for a long-running campaign I’ve admired for years....LEVERAGING CONFLICT & TENSION TO GET TO BETTER IDEAS.
(REVISED ESSAY) On Thursday, June 8 at 1:30pm, I’m presenting a webinar about this technique. I promise not to suck. (Register here.) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Creativity happens best, in my opinion,...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
