Figure 14.6 Pringles
For my money, a great spot is a joy to watch from beginning to end, over and over, because there’s something new to look for in each frame. This is the kind of commercial which racks up huge views on YouTube. You probably have your favorites. A recent favorite of mine...
Figure 14.4 Volvo’s Epic Split
Big-ass spots are cool. They take forever to produce and you’ll likely be out of town on location or on a set for weeks. But when they finally air? Oh, man. As of this writing, one of the most awarded big spots is one for Volvo created, again, by Forsman &...
Figure 14.2 Embrace Life
TV is a visual medium, and it begs for visual solutions. Me? I happen to prefer visual over verbal approaches in any medium. I’m not the only one. There’s a whole school of thought that says: “Don’t talk at customers. Tell them a story with pictures. Start with...
Figure 13.8 Instagram Voice Hack, Best Enjoyed Vertically
While mobile advertising is only a subset of mobile marketing, straight-up mobile ads can also be engaging. On YouTube, DDB Chicago posted a delightful vertical-only ad designed to be viewed on mobile for Starburst Swirlers – their first venture into the “rope-stick”...
Figure 12.5 Friendvertising
In another Facebook campaign, Auckland agency Colenso used Facebook’s friends in a campaign for mobile provider, Skinny. Given the size of the country, Colesno correctly figured “everyone knows someone who knows someone,” and created the Cannes-winning concept called...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
