by Luke Sullivan | Sep 3, 2021 | Whipple6
Social marketing is indeed a perfect place to play. And the sense of play in Arby’s TikTok debut was astonishing. It started when a young guy, the soon-to-be-famous John Casterline, posted a video on TikTok showing a used flatscreen TV he’d just purchased for 25...
by Luke Sullivan | Sep 3, 2021 | Whipple6
Experiential falls into two general categories: experiences staged out in the real world (the street, a concert, a mall) or as something to take place online. FCB&FiRe created a great example of online “surprise and delight” for the launch of Playstation5. What...
by Luke Sullivan | Sep 3, 2021 | Whipple6
When you have big ideas where customers can create their own shareable content, it’s something close to a self-funded marketing campaign with an all-volunteer creative department. Because when you capture all that content, it can go on to become a draw in and of...
by Luke Sullivan | Sep 3, 2021 | Whipple6
Your cool idea cannot just be a “brought to you by the makers of” thing. It has to come from, be inspired by, and carry the brand DNA itself. It must also be relevant to the target audience. PJ Pereira says, “If you make it impossible to talk about the idea without...
by Luke Sullivan | Sep 3, 2021 | Whipple6
When brands don’t try to clinch the reins too tightly, marvelous things can happen, such as when Kentucky Fried Chicken let a franchisee vie for a coveted Michelin Star rating– yes, the famous award from the elite guide to fine dining. Sam Edelman’s store was KFC’s...
by Luke Sullivan | Sep 3, 2021 | Whipple6
And Mr. Bernbach said, “Execution becomes content in a work of genius.” It is never more true than out here, where concepts can sometimes be all execution without the traditional sales message. To have such an execution succeed, you’re going to need to know your...