by Luke Sullivan | Sep 3, 2021 | Whipple6
IKEA asked their agency BBH to come up with an interesting way to tell the world they were about to release their latest catalog. The creative team could have just done an ad that read, “Look for redecorating ideas in our new catalog.” Instead, they roasted...
by Luke Sullivan | Sep 3, 2021 | Whipple6
Social media went crazy when Wendy’s started playing Fortnite on Twitch, the streaming platform for gamers. Fortnite had introduced a new in-game mode called “Food Fight,” where players could join a team from one of the game’s two restaurants: Durr Burger or Pizza...
by Luke Sullivan | Sep 3, 2021 | Whipple6
Here’s why the idea of rules is important: Once you’ve created a brand platform world with rules, those rules can be used again and again to spin other stories; prequels, sequels, and spin-offs. Here’s an example of a great platform with a rich set of rules. Coke...
by Luke Sullivan | Sep 2, 2021 | Whipple6
The annual Christmas commercials from British department store John Lewis are so stinking good, many Brits say they don’t feel the holiday season truly begins until they see the spots on the air. Most of them are viewable on YouTube and my favorite is a blockbuster...