Sullivan Named Most Influential Blogger of All Time. (This post has not been fact-checked.)
Pleased and honored to be listed by Business Insider to be as one of the “15 Most Important Advertising Strategy Thinkers today, ranked by influence.” Look at some of the other cool folks on the list. Woo...From Agency Spy, a delightful article: The Universal Cover Letter.
Typically I stay away from Agency Spy. There’s a lot of fairly mean-spirited trolls trashing other people and their work. But I love this piece posted by Kiran Aditham: Growing sick and tired of writing letters to recruiters, art director/designer Chris...If there were no ad schools, the One Show annuals still just might be enough.
Hall of Fame copywriter Tom McElligott hired me as a copywriter in January of 1979. (Insert age joke here. “Ha, ha, that was so funny. No really, that I’m old and everything.”) Aaaanyhoo, Tom didn’t have much work for me during that first month, so he parked me in a...One of the best pieces of creative advice I was ever given.
Anne Lamott is the author of one of my favorite books on writing – Bird By Bird. The title itself is one of the first lessons Anne gives us, in which she recalls having to write a long report about birds for school. She was daunted by the size of the project and...Airing Olympic-themed Commercials Versus Putting your Marketing Budget in the Toilet – A Comparison
Over the course of my 33 years in advertising, I must’ve been handed a hundred “program ads” to write – you know, the kind of ad a company runs in an event program to express support for, say, the dizzying Everest of achievement of the local curling squad. As a junior...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
