Recent interview from some nice folks in Romania who were kind enough to translate it back into English.
Sorry I haven’t posted in awhile. Cardinal sin of bloggers, not to create new content. That, and sucking. But anyhoo, here’s an interview I did a while back with some nice folks in Romania. Here was their very nice intro. (I promise, the...An e-mail I came THIS close to sending to a client just to let her know what her micro-managing felt like.
TO: Luke Sullivan, Creative Director FROM: Communications Manager Please move the 56th pixel on the 233rd row about a 64th of a inch to the left. Also, the dot in the “I” should come down one font size, but not the lower vertical slash of the i, just the little dot on...My Brush with Fame (and an Experiment in Social/Sports Marketing)
I am not a huge NBA fan, but when Kobe Bryant’s agent calls and says “Mr. Bryant would like to speak with you,” you take the call. He’d read my advertising book Hey Whipple, Squeeze This and just wanted some advice about some marketing stuff. Turns out he’s as nice...Scenes From A Marketing Intervention on Subway Sandwiches.
Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked. “Of course not. In the retail world, promotions are an essential part...Is Your Ad Complete Bullshit? Try This Simple Test.
Most of us grow up with pretty finely tuned bullshit detectors. The thing is, this technology is getting better every day. In fact, over the years, I think bullshit-detection technology has more than kept pace with computer technology, to the degree that kids today...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
