My Favorite Radio Campaign. I Mean, That I Personally Wrote.
31 years in the business, and this one radio campaign — for Dunwoody Technical Institute — is my single favorite creation. And the reason: I had a great client who trusted that I had their best interests at heart. As I’ve mentioned before, radio is...Homicide By Powerpoint.
Just saw the story in the paper about that guy who was so depressed he checked into a room at the Chateau Marmont and watched agency Powerpoint presentations until he died of narco-flatline-boredom induced coma brain-death. Poor bastard must’ve been at the end...Selling Vs. Selling Out.
John Cusak’s character in the movie “Say Anything”: “I don’t want to sell anything, buy anything, or process anything as a career. I don’t want to sell anything bought or processed, or buy anything sold or processed, or process...Things That Suck, #954: Pop-Up Ads On Top Of My Movie.
Okay, so I’m watchin’ Alien, right? Classic movie. And I’m at that part where John Hurt keels over sick, right? And they lay him on the table. And then…and then…just when I’m ready for the alien to pop up out of his chest, some stinkin’ ad pops up instead, down on the...Super Bowl TV Spots (Versus All The Rest Of The Year).
Well, it’s that time of year again: agencies and clients are buying time on the Super Bowl XLV. Two thoughts on this. First off, um, Super-Bowl Owner Guys? Can we lose the Roman numerals? This has to be at least the XLV-th time I’ve told you guys how...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
