Things That Suck #794: Non-essential people at meetings. Or “Blinkers.”
You know all those people who sit in meetings but contribute nothing? My friend John Trahar has a great term to describe them. He calls ’em “Blinkers.” Because that’s all these people do — blink. The junior account executive? She’s busy taking...Things That Suck #249: Misuse of the words “Media” and “Mediums”
What if we started taking agency people seriously when they misused the word “mediums” and just started giving them what they asked for? * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * OPEN ON HOLIDAY INN CONFERENCE ROOM. A MEDIA...The Day My Picture Ended Up In The Onion.
About 4 years ago, I managed to talk my way into the offices of The Onion. Met with a nice woman, editor Carol Kolb. Told her the house ads for the newspaper should be as funny as the editorial. Showed her some stuff we’d done and she agreed, yeah, this is Onion...Interns Should Be Paid. With Money.
Recently an ad student at well-known art and design school came up to me and said, “I just had some of my work produced for a real client at a national agency.” Here’s why this is a disturbing story. The kid had done this work, and a lot of other work, for this agency...Random Thoughts on the Word “Viral.”
If one more person tells me they want something to “go viral” I think I shall retire to my chambers and weep softly until dusk. “Go viral”? Please. Take the Beatles. The Beatles didn’t hold a meeting in the 3rd floor conference room and decide, “Okay, we’re going to...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
