by Luke Sullivan | Mar 7, 2011 | Digital
I have two new manuscripts I’m looking forward to putting out there this summer. One is for a client (can’t say, but it’ll be cool and very useful). And the other is a personal work, for which this is the cover. I’ve been working on it since...
by Luke Sullivan | Feb 7, 2011 | Advertising, Commentary, Digital, General Crankiness, Social Media
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...
by Luke Sullivan | Dec 20, 2010 | Advertising, Commentary, Digital
This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your...
by Luke Sullivan | Sep 2, 2010 | Commentary, Digital
You’ve probably heard that saying: “Never go grocery shopping when you’re hungry.” Well, it makes sense. You end up buyin’ all kinds of junk food that looks yummy, or buyin’ way more than you planned on. Which reminds me of that time I went to a liquor store sober....
by Luke Sullivan | Apr 7, 2010 | Advertising, Digital, Social Media
I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them....