Halloween Re-Posting of “Advertising after the Zombie Apocalypse.”
As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics....How do you know which advertising principles suck and which don’t?
Okay, Zen parable time. And I’m gonna update mine a little bit for the modern palate. Okay, so you got this Zen master dude, right? Dude looks totally like Uma Thurman’s teacher from Kill Bill Vol. 2, always brushing that long white mustache to the side and...Please give this essay your full attention.
The other day in class we were reviewing some work the students had done and an interesting conversation took place. As I looked at the work the students had produced, I asked one of them, “Where were you when you were working on this?” He said he’d been...Busy writing the 4th edition of Hey Whipple. Forgive the radio silence.
Loved SXSW content. The presentations? Not so much.
The ideas that were actually selling here at SxSW were the ones that were actually sold – by a fantastic speaker. Now I agree, some ideas are so great they don’t need to be sold. For example, they day they discover a cure for cancer? They won’t need an ad...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
