Things That Suck #284: Misuse of the “Reply All” button
According the Tom Wolfe’s book The Right Stuff, the Air Force had some harsh rules about what they called “radio chatter.” The thing was, even if your plane was going down, you were not allowed to jam up the airwaves with a bunch of whiny-ass...Interns Should Be Paid. With Money.
Recently an ad student at well-known art and design school came up to me and said, “I just had some of my work produced for a real client at a national agency.” Here’s why this is a disturbing story. The kid had done this work, and a lot of other work, for this agency...Random Thoughts on the Word “Viral.”
If one more person tells me they want something to “go viral” I think I shall retire to my chambers and weep softly until dusk. “Go viral”? Please. Take the Beatles. The Beatles didn’t hold a meeting in the 3rd floor conference room and decide, “Okay, we’re going to...FOR IMMEDIATE RELEASE: The 2010 “Pardon-Airport-Construction-Signs” Creativity Gala Held in Austin.
COPY: You’ve seen them. Those signs in airports around the world, hand-painted and with just a hint ‘o’ creative. “Pardon our mess while we FLY thru making a better airport for you.” Well, it was that time of year again here in Austin, Texas, last night when airport...Capitalism is OKAY.
(Article I wrote for the Los Angeles Times.) My mother, a dyed-in-the-wool Minnesota Democrat, is sitting across the breakfast table from me. She’s reading the paper and comes across an ad for the big after-Thanksgiving sale at The Mall of America. “How can people...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
