by Luke Sullivan | Nov 29, 2011 | Advertising, Commentary, Digital
Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are rich enough to be extended into digital and other...
by Luke Sullivan | Nov 6, 2011 | Advertising, Commentary, General Crankiness
Distilled from a recent interview on blog radio with the delightful Heidi Ehlers, founder of Camp Black Bag – “The Boot Camp for Your Career.” * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * I was in the advertising business for 32 years. To yield...
by Luke Sullivan | Oct 27, 2011 | Advertising, Commentary, General Crankiness
As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics....
by Luke Sullivan | Sep 1, 2011 | Advertising, Commentary
Advertising is an itinerant business. I tell students when you step out of school and into the river of commerce, let the current take you where it may. Yes, you can have your target cities, your preferred agencies, but the creative process and the creative life are...
by Luke Sullivan | Jun 20, 2011 | Advertising, Commentary
An excerpt from the 4th edition of “Hey Whipple, Squeeze This,” due out in February, 2012. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Remember how it felt the first time you held a new iPod or iPhone? Remember the delight you felt with...
by Luke Sullivan | Jun 13, 2011 | Commentary, Thirty Rooms To Hide In
It’s so weird having a book on the market. It’s like sending your baby’s pictures out there. (“Please, please, no one say my baby ugly, my baby not ugly, little baby he not ugly.”) Then along comes Jane Nation’s review. Jane Nation...