by Luke Sullivan | May 3, 2011 | Advertising, Commentary
Change is rocking the advertising world and creatives with old-world skills like digital are out on the street. The smart money is on Whacky Arm-Flailing Inflatable Tube Men. Such was the theme last week, at Austin’s prestigious “South-By-South-WHACKY...
by Luke Sullivan | Apr 12, 2011 | Advertising, Commentary
SUBTITLE: “OH GOD! WHAT IF I DON’T GET INTO WIEDEN OR GOODBY??” (Reposting for our 2016 graduates.) Having been around the ad schools over the years, I’ve overheard conversations in the hallways and the computer labs. “Dude! You know Bill? Yeah, he...
by Luke Sullivan | Mar 12, 2011 | Commentary, Digital
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by Luke Sullivan | Feb 14, 2011 | Advertising, Commentary, General Crankiness
As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics....
by Luke Sullivan | Feb 7, 2011 | Advertising, Commentary, Digital, General Crankiness, Social Media
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...
by Luke Sullivan | Dec 20, 2010 | Advertising, Commentary, Digital
This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your...