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Social Media vs. Whacky Waving Arm-Flailing Inflatable Tube Men.

by Luke Sullivan | May 3, 2011 | Advertising, Commentary

Change is rocking the advertising world and creatives with old-world skills like digital are out on the street. The smart money is on Whacky Arm-Flailing Inflatable Tube Men. Such was the theme last week, at Austin’s prestigious “South-By-South-WHACKY...

Musings On America’s Obsession With Winning.

by Luke Sullivan | Apr 12, 2011 | Advertising, Commentary

SUBTITLE: “OH GOD! WHAT IF I DON’T GET INTO WIEDEN OR GOODBY??” (Reposting for our 2016 graduates.) Having been around the ad schools over the years, I’ve overheard conversations in the hallways and the computer labs. “Dude! You know Bill? Yeah, he...

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by Luke Sullivan | Mar 12, 2011 | Commentary, Digital

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Advertising After The Zombie Apocalypse.

by Luke Sullivan | Feb 14, 2011 | Advertising, Commentary, General Crankiness

As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics....

USA Today’s Ad-Meter: Man, That’s One Big-Ass Focus Group.

by Luke Sullivan | Feb 7, 2011 | Advertising, Commentary, Digital, General Crankiness, Social Media

Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...

Cool New Must-Read Book. (But First, This Metaphor.)

by Luke Sullivan | Dec 20, 2010 | Advertising, Commentary, Digital

This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your...
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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