Education | Hey Whipple

For graduating ad students: Two things from GSD&M GCD, Ryan Carroll.

by Luke Sullivan | May 14, 2016 | Advertising, Digital, Education, Interviewing

(Previously published post, reprinted for those gearing up to go interview or take an internship/job.) People? Quiet, people. Okay, your substitute teacher today is Mr. Carroll. You remember Mr. Carroll. He visited us in January? I expect you to give him the same...

To all those CDs, Recruiters, and Teachers Working Out Childhood Issues on Students and Juniors.

by Luke Sullivan | Apr 3, 2016 | Advertising, Commentary, Education, General Crankiness

Upfront, I need to make clear, this isn’t about most CDs and recruiters. It’s about that minority who, for some sad weird reason, take a sort of pleasure in belittling young ad people and enjoy making students feel bad about themselves and their work. I wouldn’t be...

Ad agencies aren’t the only creative game in town anymore.

by Luke Sullivan | Feb 21, 2016 | Advertising, Education

This week at the Savannah College of Art & Design we held our annual Career Fair. As a professor, I had the privilege of watching our smart kids fine tune their books, fret over their resumes, and gossip in the hallways about which agencies they were going to...

The most important truth in advertising I learned from Prof. Mark Fenske.

by Luke Sullivan | Jan 10, 2016 | Advertising, Creativity, Education

These days, Mark Fenske, is a bad-ass professor of advertising at the Brand Center at VCU in Richmond. But back when I was in the ad biz, Mark was a copywriter at Wieden + Kennedy and he was bad-ass then, too. (Digression #1: And when he wasn’t being a bad-ass...

New edition of Whipple to be available in wood-pulp based medium.

by Luke Sullivan | Dec 11, 2015 | Advertising, Digital, Education

I got my first job in the business in 1979. Some kid out there just went, “Nineteen Seventy Nine?? Dude, did they even have ads back then?” Why, yes we did, thank you very much. In fact, my first agency job was at Bonetool, Thog & Tarpit and I worked on...

Students: Don’t say you have an insight when you don’t. And don’t say you have a big idea, even when you do.

by Luke Sullivan | Nov 21, 2015 | Advertising, Education, Portfolio

I’ve seen a pattern in student books over the years. The first of these two common mistakes is in the set-up, in a section students commonly title “the insight.” Most of time these read something like “People buy this product (for example) because it’s the quickest...