by Luke Sullivan | Apr 3, 2016 | Advertising, Commentary, Education, General Crankiness
Upfront, I need to make clear, this isn’t about most CDs and recruiters. It’s about that minority who, for some sad weird reason, take a sort of pleasure in belittling young ad people and enjoy making students feel bad about themselves and their work. I wouldn’t be...
by Luke Sullivan | Feb 21, 2016 | Advertising, Education
This week at the Savannah College of Art & Design we held our annual Career Fair. As a professor, I had the privilege of watching our smart kids fine tune their books, fret over their resumes, and gossip in the hallways about which agencies they were going to...
by Luke Sullivan | Jan 10, 2016 | Advertising, Creativity, Education
These days, Mark Fenske, is a bad-ass professor of advertising at the Brand Center at VCU in Richmond. But back when I was in the ad biz, Mark was a copywriter at Wieden + Kennedy and he was bad-ass then, too. (Digression #1: And when he wasn’t being a bad-ass...
by Luke Sullivan | Dec 11, 2015 | Advertising, Digital, Education
I got my first job in the business in 1979. Some kid out there just went, “Nineteen Seventy Nine?? Dude, did they even have ads back then?” Why, yes we did, thank you very much. In fact, my first agency job was at Bonetool, Thog & Tarpit and I worked on...
by Luke Sullivan | Nov 21, 2015 | Advertising, Education, Portfolio
I’ve seen a pattern in student books over the years. The first of these two common mistakes is in the set-up, in a section students commonly title “the insight.” Most of time these read something like “People buy this product (for example) because it’s the quickest...
by Luke Sullivan | Aug 6, 2015 | Advertising, Digital, Education
In January, the fifth edition of Hey Whipple is gonna come out. I asked Edward Boches (digital smarty-pants from Mullen and now Boston U) to contribute and add his deeper digital smarts to the book. And he did. And with a whole lot of other revisions and new stuff,...
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