Don’t Show me Something-About. Show me Something.
“So we have this idea, okay?” says the young creative to the creative director. CD goes, “Great. So what do you have?” Creative says, “Well, okay, it’s not totally formed yet but it’s something about … “ Let’s hit pause on this scene right here, shall we? Roll the...How Not To Suck as a Creative Director.
I think it’s a shame that so many people, when they become creative directors, forget what it was like being a creative. Most of them seem to forget what it was they themselves most needed, back when they were a workin’ creative. They forget what it was like. They...A Condensed List of Some of the Stuff I Teach at SCAD.
I once read that smart companies should give away what they know. I didn’t get it at first but the more I read, the more I saw how these “generous brands” actually attract paying customers. Cool. So, with that in mind, here is a condensed version of...10 Advertising Blogs You Should Follow. (Well, 11, If You Count Mine.)
Courtesy of a site called No Ad School by Jared (no relation to Subway) I give you this nice listing of good ad blogs. I was in no way hurt or offended he neglected to include this humble blog. Didn’t bother me. At all....
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
