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My Top 5 Faves from CA’s Interactive Annual.

by Luke Sullivan | Apr 20, 2015 | Advertising, Creativity, Digital, Education

I love advertising competitions because they feature work I might not’ve seen but for the shows. The new Communication Arts Interactive Annual 21 just came out and I have done my readers the courtesy of picking out the top five projects featured in the magazine....

Your Site VS Your Book.

by Luke Sullivan | Apr 12, 2015 | Advertising, Creativity, Education, Interviewing, Portfolio

Good morning, scribblers. Your substitute teacher this morning is Mr. Carroll again. You remember Mr. Carroll, a CD at Austin’s GSD&M. He’s here to teach us how to get jobs so please give him your full attention. YOUR SITE VS YOUR BOOK Yes, there is a difference...

Portfolio Advice From 20 Top Recruiters.

by Luke Sullivan | Mar 30, 2015 | Advertising, Creativity, Education, Interviewing, Portfolio

Recently I had the chance to meet with and talk shi…. talk shop with some 20 or so creative recruiters from agencies all over America. It was a great opportunity to ask a bunch of top agency recruiters what they look for (and don’t look for) in student portfolios. In...

Guest post from Ryan Carroll on why you need to be more than just a CW or an AD.

by Luke Sullivan | Feb 9, 2015 | Advertising, Education, Interviewing, Portfolio

Okay, class. Today’s substitute teacher is Mr. Carroll. You remember Mr. Carroll. He was here two weeks ago. I expect you to give him the same respect you give me. People? Settle down, people. • • • • • • • • • • • • • • • • • • • • • • • • • • T-shaped...

Guest post from David Baldwin: On creating great work.

by Luke Sullivan | Feb 2, 2015 | Problem Finding

Recently I had the pleasure of talking with my old friend David Baldwin and was reminded again of why he’s held in such wide esteem by the ad industry. First off, for you students who don’t know his name, you should. I pasted his bio at the bottom, but by...
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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