The two states of consumer awareness: Shopping for Vegetables and Being a Vegetable.
Open on Scene I: (In front of Hilton at SXSW Austin) I’m on the sidewalk, minding my own business, inside my bubble. My taxi pulls up and just as I’m about to hop in, I’m attacked. Some Jesus-y type of person is in my face telling me how his god is better than my god...R.I.P. Mike Hughes, The Most Loved Man in All of Advertising.
On January 24th, someone told me Mike Hughes was sick again, and when I read his first blog posting it broke my heart. The first entry on Mike Hughes’s blog: I’m supposed to die tomorrow. Hope not. Two weeks ago, the doctors gave me two weeks to live. I’m...“Inadequacy Marketing–Lessons from a cool new book, “Story Wars.”
I just read a marvelous book this weekend. Called “Winning the Story Wars: Why those who tell – and live – the best stories will rule the future.” It’s by Jonah Sachs. And like the title suggests, Sachs says the brands with the better stories win. He cites a good...Luke Sullivan video
During the Christmas break and over summer, I love to get out there and land speaking gigs, agency seminars, workshops. While I haven’t entertained at a kid’s birthday party, I’m flexible. The cool part is the first minute, but agents told me I...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
