Yours Truly Contributes Brilliantly to Article On Super Bowl ads.
Interesting article on the Super Bowl and its effectiveness as a medium. http://www.advantages-digital.com/publication/frame.php?i=206596&p=136Ad Coach’s Post-Game Locker Room Speech
Hey everybody. Particularly you ad students who were in the national ad competition last week: Professor Novak sent me an email last week giving me the results of the competition you all went to last week. Like him, I was truly bummed. Certainly not as bummed as you...Advice to Students on Putting a Book Together.
Your portfolio is the only way an agency knows how good you are at solving problems creatively. You get one shot. That said, I’d like to dole out a little advice on the kinds of projects I think prudent to put in your first advertising portfolio. First off, no public...I believe there’s something more powerful than creativity. (I’m serious.)
More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign. Heresy, I know, but I’m thinkin’ there is another way – possibly a better one – for a brand to stand out. See, the thing is we’re a nation of...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
