Big Ideas vs Long Ideas.
Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are rich enough to be extended into digital and other...How To Last in a Tough Business Filled with Rejection.
Distilled from a recent interview on blog radio with the delightful Heidi Ehlers, founder of Camp Black Bag – “The Boot Camp for Your Career.” * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * I was in the advertising business for 32 years. To yield...Halloween Re-Posting of “Advertising after the Zombie Apocalypse.”
As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics....In Praise of the Humble Print Ad.
This is the cover of the new book from London’s D&AD, The Copy Book. I am crazy proud to be one of the featured writers. That said, I would have trouble looking anyone in the eyes and claiming my work should be featured in this book, and not that of my...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
