by Luke Sullivan | Jun 27, 2011 | Advertising, Digital, Social Media, Thirty Rooms To Hide In
A friend from New York sent me this picture, snapped while on board a New York City subway. I don’t know who the woman is, but obviously she has great taste in books and I have every reason to believe she’d love a free signed copy of my second book, Thirty...
by Luke Sullivan | Jun 27, 2011 | Thirty Rooms To Hide In
The New York Times continues its strange silence on the subject of my new book, Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. But guess, what? My old Fallon friend, Mike Lescarbeau (who is now the effen CEO of...
by Luke Sullivan | Jun 20, 2011 | Advertising, Commentary
An excerpt from the 4th edition of “Hey Whipple, Squeeze This,” due out in February, 2012. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Remember how it felt the first time you held a new iPod or iPhone? Remember the delight you felt with...
by Luke Sullivan | Jun 13, 2011 | Commentary, Thirty Rooms To Hide In
It’s so weird having a book on the market. It’s like sending your baby’s pictures out there. (“Please, please, no one say my baby ugly, my baby not ugly, little baby he not ugly.”) Then along comes Jane Nation’s review. Jane Nation...
by Luke Sullivan | May 28, 2011 | Creativity, Thirty Rooms To Hide In
Recently a co-worker asked me in the hallway, “So I wanna write a book. I’ve got this idea. Maybe sometime we can sit down and you could give me, like, your main piece of advice?” I surprised myself at how quickly I gave him an answer, right there in the hallway. But...