Seeking Advice, Counsel, Info on e-publishing.
I have two new manuscripts I’m looking forward to putting out there this summer. One is for a client (can’t say, but it’ll be cool and very useful). And the other is a personal work, for which this is the cover. I’ve been working on it since...My Pitch to Chiquita Bananas.
Thank you, ladies, gentleman. Okay….Chiquita vs. Dole? People…. c’mon, this is the “to-may-to’s” taking on the “to-mah-to’s” … except it’s bananas. There’s no difference here. And forget about using that tired old “loaded...Advertising After The Zombie Apocalypse.
As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics....USA Today’s Ad-Meter: Man, That’s One Big-Ass Focus Group.
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
