Haterade, Eddie Haskell Marketing, and Thoughts on This Year’s Super Bowl Advertising.
I remember a time when, back in say the early ‘80s, when America sat down to enjoy the Super Bowl and the commercials with – not a less critical mind – but perhaps a less angry one. Oh, there were comments back in those days, yes, but not the kind of vitriol I see in...Open Letter to a Creative On The Ropes.
This morning I wrote an email to a kid I heard was in the dumps. Thought someone else out there could possibly use the same chuck-on-the-shoulder. • • • • • • • • • • • • • • • • • • • • • • • • • • • Hello ____, it’s me, Luke. I hear “through...Good Creative People are NEVER Bored. (or) What I learned at the “George W. Bush Presidential Li-Berry.”
Recently, Heidi Ehlers, (Creative Career Consultant, and founder of Heidi Consults www.heidiconsults.com), told me about a lesson she once learned from her mother. Heidi had just moped into a room to whine to her mother, “Momma, I am so bored.” And her mother...How I Learned Not To Suck. (As Much.)
(I just “liked” my own essay to see what would happen. What happened was my name ends up in the list of likers. Made me feel creepy. Please forgive, won’t you?) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • A friend of mine is...Big Ideas vs Long Ideas.
Gareth Kay is one of the few certifiable digital experts out there and he proposes that there’s a subtle but important difference between big ideas and what he calls “long ideas.” These are ideas that are rich enough to be extended into digital and other...
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My webinar on achieving creative break-throughs airs this Thursday at 1pm EST. Pictured here, Zoom recording of pre… https://t.co/zl24QauGW6
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On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/kk3tDhpSYt
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On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/oupHlLdwsV
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
