A paragraph or two on storytelling as it relates to branding.
Another small excerpt from the upcoming 4th edition of “Hey Whipple, Squeeze This.” Sam and I are revising the whole book top to bottom to BAKE IN digital and social. Those aren’t things you can “add on” in a campaign, and we can’t...The New Creative Person is T-Shaped.
An excerpt from the the upcoming 4th edition of “Hey Whipple, Squeeze This.” It’s got a cool new cover drawn, shot, retouched, and designed entirely by a marvelous art director, Keli Linehan, from GSD&M. (She won’t like the way the...My single favorite thing I ever did on Norwegian Cruise Lines.
The coolest thing about Norwegian Cruise Line is that they have what’s Called “Freestyle Cruising.” And the coolest part of that is Freestyle Dining, which means you don’t have to eat at some assigned table next to strangers. This happens on...Whatever you’re making, make it way better than it has to be.
An excerpt from the 4th edition of “Hey Whipple, Squeeze This,” due out in February, 2012. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Remember how it felt the first time you held a new iPod or iPhone? Remember the delight you felt with...
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
