Musings On America’s Obsession With Winning.
SUBTITLE: “OH GOD! WHAT IF I DON’T GET INTO WIEDEN OR GOODBY??” (Reposting for our 2016 graduates.) Having been around the ad schools over the years, I’ve overheard conversations in the hallways and the computer labs. “Dude! You know Bill? Yeah, he...Loved SXSW content. The presentations? Not so much.
The ideas that were actually selling here at SxSW were the ones that were actually sold – by a fantastic speaker. Now I agree, some ideas are so great they don’t need to be sold. For example, they day they discover a cure for cancer? They won’t need an ad...Lessons from Day 2 @ SXSW. How To Listen. How To Speak.
I want you to read something my old friend, Jelly Helm, posted in his blog back in June of ‘09. He’d attended a conference and had this observation: “Also interesting to me about the conference is the role technology and Attention Deficit Disorder play. Everyone...My Pitch to Chiquita Bananas.
Thank you, ladies, gentleman. Okay….Chiquita vs. Dole? People…. c’mon, this is the “to-may-to’s” taking on the “to-mah-to’s” … except it’s bananas. There’s no difference here. And forget about using that tired old “loaded...Advertising After The Zombie Apocalypse.
As expected, U.S. entries to Cannes were way down this year given the recent Zombie Apocalypse. Observers are surprised ad people continue to even exist given their worthlessness in a economy that now values productive trades like farmers, electricians, and mechanics....
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
